Thursday, December 26, 2019

The Bible, The Adventures of Huckleberry Finn, and The...

The Bible, The Adventures of Huckleberry Finn, and The Epic of Gilgamesh - Are They Relevant Today? In The Epic of Gilgamesh, Gilgamesh, the hero of this epic, achieves many feats of skill, which makes him famous, but that is not the reason it is an epic. The Epic of Gilgamesh fulfills the requirements of an epic by being consistently relevant to a human society and carries immortal themes and messages. By looking at literature throughout history, one can infer the themes that are consistently passed on to other generations of humans. It is in human nature for people to want to excel in life and strive to make a name in this world for themselves. We want to be remembered by name or for something we have done. Most, who†¦show more content†¦It is in human nature to want to be recognized and receive what one think he or she may deserve. In the Bible, one of many themes is the quest for something greater than what the seeker currently has, in terms of stature or wealth. One of many examples are the theft of Esaus birthright by Jacob. In Genesis 25: 27-34, Esau Sells H is Rights as the First-Born Son, Jacob wanted more than his proper inheritance, he wanted the rights as the first-born son. His brother Esau was hungry and asked for some soup that Jacob was cooking. Jacob answered, I will give it to you if you give me your rights as the first-born son. Jacob could not be content with what he already had. He wanted a larger portion of the inheritance entitled to the one who is the first-born as well as the title. In The Epic of Gilgamesh, Gilgamesh seeks to gain more fame by attempting feats of great proportion. One of the feats is the slaying of Humbaba, the giant beast who is the keeper of a !! forest. By doing so, Gilgamesh becomes famous for killing the dreaded Humbaba, even though it does not pose any threat to people who stay out of that particular forest. ï‚ ¼Together we will accomplish a work the fame of which will never dieï‚ ¼your dream is good, your dream is excellent, the mountain which you saw is Humbaba, Now, Surely, we will seize and kill him. He does this is for fame as well as access to the cedar trees. After this

Wednesday, December 18, 2019

Essay about Issues In Psychological Profiling - 1329 Words

Issues In Psychological Profiling Historically, crime and criminals have always caught the attention of law-abiding citizens. Whenever there is mention of serial killers or unsolved murders or abductions, psychological profiling, floats to the top of the list of concerns (Egger, 1999). Psychological profiling is an attempt to provide investigators with more information about an offender who has not yet been identified (Egger, 1999). Its purpose is to develop a behavioral composite that combines both sociological and psychological assessment of the would-be offender. The type of person who could have committed the crime can often be identified on the premise that accurate analysis and interpretation of the crime scene can point to a†¦show more content†¦By the mid-1950s, a psychiatrist named Dr. James Brussel, with no prior links to law enforcement, was asked by the New York City Police Department to profile the â€Å"Mad Bomber of New York† (Padbury, n.d.). After studying crime scene evidence and the bomber’s mail to the press, Brussel was able to develop a profile that described the bomber in detail. He claimed that offender would be heavy set, middle aged, and foreign-born. That he was Roman Catholic, single and lived with a sibling. He added that when found, the offender would most likely be wearing a buttoned, double-breasted suit. This proved to be very accurate. Brussel went on to aid other investigative agencies between 1957 and 1972. His work would lead to the arrest of Albert DeSalvo, the Boston Strangler in 1964 (Padbury, n.d.). It was Brussel’s technique of interpreting bizarre behavior of these killers and then applying his knowledge of psychiatry to the investigative realities that proved to be a very effective means to assist law enforcement solve cases such as these (Egger, 1999). In 1976 and 1977, the Son of Sam terrorized New York City shooting couples as they sat in their parked vehicles throughout the city. Dr. Murray Miron was asked to assist fo rensic experts in creating a psycholinguistic analysis of the notes sent by the Son of Sam to local newspapers. When David Berkowitz, the Son of Sam, was finallyShow MoreRelatedThe Crime Of Crime And Crime1180 Words   |  5 Pagesthe most is how the offender is captured and brought to justice (Nathan, 2005, p 29-34). Nowadays, nearly all serious crimes are solved with the help of one or more police investigators, police officers, witness testimonies, and the help of psychological profilers and forensics. Science has great contributions in the detection of crime and controlling criminals. The advancement in DNA identification and a variety of forensic procedures help in solving many crimes as it is portrayed in fictionalRead MoreCriminal Profiling, Criminal, And Forensic Psychology1226 Words   |  5 PagesCriminal profiling is another subject of criminal and forensic psychology, which is probably one of the oldest studies of forensic science. Criminal profiling has been called many things, such as behavioral profiling, crime scene profiling, criminal personality profiling, psychological profiling, and more recently even criminal investigation analysis. Criminal profiling’s history has come from a history of criminal behavior, the study of mental illnesses, and forensic examinations. Criminal profilingRead MoreRacial Profiling Has Been A Big Thing1416 Words   |  6 Pagesyou will know that in the past couple of year that racial profiling has been a big thing. I will be talking about the relationship between police officers and the community that they are sworn to protect. This isn t a new issue because you can go back many years and find many cases of supposedly police officers racially profiling people in its community. Many people have different ideas of how we should solve this issue because this issue is very serious because it can end up in jail time, big finesRead MoreInside the Mind of a Serial Killer Essays1049 Words   |  5 PagesMind: A Psychological Study of the Minds of Men and Women Serial Killers Barbie Sharp Psy 250 A02 Dr. Toby Arquette Argosy University Abstract What are underling factors that contribute to the psychological profile of men and women serial killers? This paper examines scientific and meta-analysis studies of men and women serial killers in an attempt to identify some of these factors. By investigating psychological theoriesRead MoreEthnic Vs Behavioral Profiling Rough Draft1663 Words   |  7 Pages Ethnic vs Behavioral Profiling Rough Draft On September 11th, the President proclaimed that the security of the airline business needs to be augmented. He invoked the Federal Bureau of Investigation, Office of Transportation, Central Intelligence Agency, and other federal organizations to oversee this operation. Surprisingly, this speech was given thirty years prior to 9/11 by President Nixon. His speech was given in response to advice pertaining to airport security, and then 9/11 caught theRead More Investigative Psychology Essay1378 Words   |  6 Pagespsychology is the application of psychological research and principles to the investigation of criminal behavior (Bartol Bartol, 2008). Investigative psychology is closely associated with criminal profiling, but there are other areas in which a forensic psychologist can participate in this particular subspecialty. An investigative psychologist maybe asked to perform a psychological autopsy, forensic hypnosis, or produce a geographical mapping. Psychological autopsies ar e generally performedRead MoreFilm, Fruitvale Station, Directed By Ryan Coogler1481 Words   |  6 Pagesthrough popular culture and media. The compelling film, Fruitvale Station, directed by Ryan Coogler is a nod to many social problems found in the United States of America today. The film portrays social problems like poverty among minorities, racial profiling and especially police brutality through the last 24 hours of Oscar Julius Grant III’s life. The star-studded film not only pays homage to Grant but also to the ideas of poverty and police brutality. The film all but shouts at the audience that theRead MoreRacial Profiling Is A Necessary Evil1100 Words   |  5 PagesRacial Profiling In order to understand racial profiling, it must first be correctly defined. Although different authors use different criteria for the term racial profiling, the definition for the word racial is â€Å"of, relating to, or based on a race The definition the dictionary puts forth for profiling is â€Å"the act of suspecting or targeting a person solely on the basis of observed characteristics or behavior.† Based on these definitions, racial profiling could be defined for criminal justice purposesRead MoreRacial Profiling And The Black Communities1220 Words   |  5 PagesRacial Profiling and the many Problems that Arise from It Racial profiling is still an ongoing issue that occurs and such an issue has led to many problems for the minority groups of this country. Whether it be African Americans, Indians, Asians, Mexicans, or Muslims, all have faced profiling at some point in time. The problems caused by this controversial subject include the impending distrust between black communities and law enforcement, unfair treatment towards all minorities by law enforcementRead MoreEffects Of Police Brutality1126 Words   |  5 Pagesabout how the minority groups have been victims of police brutality for many years. It has also mentioned the fact that Police brutality has been an issue for many years, and it remains a major concern for those of the minority community. Even though police brutality is used to describe physical harm it can also be used as as a way to psychological harm used by police to intimidate citizens. However, after the Emancipation, lynching became a prominent form of violence used against the blacks.

Tuesday, December 10, 2019

Why do people gossip Essay Example For Students

Why do people gossip? Essay Have you ever thought while you are gossipingWhat am I doingIm sure that you have never thought about it. Humankind all gossip without being unaware of it..Actually,gossips are composed of comments shared with people.From that respect,it is an inevitable action.Because,we all need to share feelings and make comments.It is due to the human nature. Surely, there are some reasons for it.For example, we make gossip when we want to create a sense of intimacy among ourselves.While creating intimacy,we never think about scandalmonger people.First,we say our secrets and comments to a person.We share them without thinking any bad reason.Then,our wonderful!scandalmonger friend starts telling the news to others. As a second reason,I could say that we got used to gossip due to the magazine programs.They made us be inquisitive to all the things we have encountered.especially in our nation These programs have appeared in a very short time.For instance,weTurkish people watched Televole and this kind of programmes at first.By watching it,we become familiar with gossips.Then,we started to watch BBG.After we had watched it,we went deeply into peoples private lifes.Finally, we have watched peoples quarrels live broadcasted on TV.Dont you think these are enough for our curiosity? In brief,I can say that gossip is not only peoples guilt but also medias guilt.We should be more careful about this bad procession, try to escape from these programmes and these scandalmonger people..

Monday, December 2, 2019

The Mental Health Consequences of Human Trafficking free essay sample

Victims also suffer from many physical ailments that were caused by abuse they received from their abuser, or they develop new health problems that result from unresolved mental health problems. The mental health issues that are found in victims can be very serious and need to be treated by professionals. Many of the victims choose not to seek help because of shame, fear, and lack of resources. â€Å"We can’t address issues of employment, life skills, or anything else until we address the trauma† (Clawson, Salomon, Goldblatt Grace, 2008).Victims have to seek help and treat their mental health issues if they want to move forward and have a productive life. Human trafficking does not care what age a person is or the gender of that person. The only thing that a buyer or a seller cares about is if the person can make money or provide the services that were promised to them. We will write a custom essay sample on The Mental Health Consequences of Human Trafficking or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page When one looks at human trafficking there are a few things that a person needs to look at to be able to understand it better. If a person looks at the statistics of the age and gender one would be surprised at what they would find.One type of human trafficking is the forced labor that they are put in. It has been found that 56% of forced labor is made up of woman and girls and 44% are made up of men and boys (Hepburn Simon, 2010). If a person would count all the victims in that part of the human trafficking ring then one would see that 12. 3 million of those are part of forced labor which makes up about 32% (Hepburn Simon, 2010). One must remember that out of these numbers 40-50% of the population is children that are brought to the United States as forced laborers (Hepburn Simon, 2010).One example of forced labor happened in the United States right after a Hurricane Katrina. Two months after Hurricane Katrina hit New Orleans about 1,383 Thai nationalists were brought over with promise of work. When they arrived they were put to work in the damaged buildings that still did not have electricity or any running water. These are the same buildings that they were told to live in. When they cooked the food that they could catch they ended up using contaminated water.There were times that they had to place traps for pigeons so that they would have food to eat (Hepburn Simon, 2010). By the time the state department and the human service workers stepped in they had a total of nine cases against the traffickers (Hepburn Simon, 2010). One might wonder why a person would stay in a situation like this. The traffickers end up using coercive tactics so that the person does not leave. If the person is from another country then most likely they do not know the language and they are unable to communicate with other people.The victims are under constant surveillance, they are isolated, they get threats of retaliation towards family in their home country, and all their documents are confiscated once they arrive (Regan, 2000). There are other types of human trafficking also. There is commercial sexual exploitation and 98% of that is woman and girls and 2% are men and boys (Hepburn Simon, 2010). The CIA has estimated that in the United States alone there is about 50,000 woman and children that are trafficked for commercial sexual exploitation like prostitution, live sex shows, stripping, and pornography (Hepburn Simon, 2010).One of the most common types of human trafficking is the debt bondage. This is where the woman (girls) and men (boys) have to work and they do not receive any of the money because it is all used to pay back the ravel expenses, room, and food (Regan, 2000). The Department of Health and Human Services (HHS) makes it possible for the victims that are found to become eligible to receive federal and state benefits and services (Hepburn Simon, 2010). In 2008 the HHS certified a total of 286 foreign adults so that they may receive these benefits and receive some help that they have not had in a long time (Hepburn Simon, 2010).Human Services professionals can aid the victims of human trafficking in some very important ways, which are; to discover and identi fy victims of human trafficking, to provide aid in helping them become free and seek help, by educating potential target populations about the perils human trafficking, which includes teaching them how to identify potential traffickers, and by participating in organizations that provide aid to the victims of human trafficking.Salett,  2011),  Most of the victims of human trafficking in the United States are brought to America from foreign countries, so when they are rescued the only people they can usually depend on for aid, comfort, and rehabilitation are human Services professionals. According to (Salett, 2011), â€Å"All of these roles need to be filled in every community where human trafficking exists in order to locate victims, help them rebuild their lives, prevent others from being trafficked and enslaved, and end this horrific crime once and for all. † Human Services professionals need to be able to identify victims of human trafficking in order to be of assistance to them.Some of the signs that Human Services professionals can be aware of, which indicates somebody is a victim of human trafficking are; bruises, cuts, and other injuries that indicate a person is a victim of physical abuse, people who behave shyly, depressed , or fearful, people who are obviously being controlled by someone else, many people living together in a small area, people with out any identification documents, people who are not allowed to quit their jobs, people who live with their employers, people who earn less than minimum wage, and people who just recently arrived in America from countries that have a high human trafficking rate. Salett, 2011). When Human Services professionals become suspicious that they have come across people, which they believe are victims of human trafficking there are certain questions that they can ask to determine if their suspicions are correct. For example, suspected victims could be asked about how much their employer pays them per hour. Questions to Ask A Potential Victim †¢ How much does your employer pay you regularly? †¢ Is this the kind of work you expected to do? †¢ What do you do on your day off? †¢ Have you stayed in contact with your family? †¢ Does your family know how to contact you? Have you been to a doctor or dentist recently? †¢ Do you have your passport/ID? †¢ If not, who has it? 1. Identifying Victims Despite legislation outlawing trafficking, finding and helping victims to escape is a complex process. Most trafficking victims don’t understand their rights, are fearful of people in law enforcement, fear repercussions to themselves and their families if they incur the wrath of their trafficker and are not aware of agency or community resources that may advocate for them. Furthermore, they may be deported as ‘illegal aliens’ if they refuse to testify against their trafficker.Social workers serve as a key access point to services in the social and health care systems; they also have an important role to play in helping to identify individuals who may be trafficking victims and assisting them to obtain needed services. Learning to ask the right questions and looking for small clues that may suggest a person is coerced into a life of sexual exploitation or forced labor forms the basis for identifying a victim. The victim or trafficking survivor typically experiences psychological trauma that can upset the individual’s physical and mental ability to respond to stress and danger.This in turn can lead to the survival reactions of â€Å"fight, flight, or freeze,† often making it difficult to diagnose an individual’s needs. After identifying a trafficking victim, social workers need to make appropriate referrals to social service provision and advocacy groups specializing in assisting trafficking survivors. Survivors each have some critical decisions to make, including whether they wish to collaborate with law enforcement officials (see Anti-Trafficking Legislation below).Such decisions affect whether survivors are eligible for support services and for a visa to stay in the US, but also may affect their own safety or the safety of their loved ones in their countries of origin. These high stakes require that social workers and relevant agencies have accurate and up-to-date information to share with survivors so they can make informed decisions. Victims, especially victims of sex trafficking, are sometimes reluctant to discuss the circumstances of their trafficking.This may be due to the stigma attached to commercial sex or simple shame at the nature of the degradation. The reluctance of victims to share their stories can make it more difficult to gather the information necessary to provide them with an appropriate referral. 2. Organizations That Specialize in Assisting Trafficking Victims Essential services for a survivor include: †¢ immediate assistance such as housing, food, medical care, safety and security; †¢ mental health counseling; †¢ reconnecting with supportive family members; †¢ cash assistance; and legal status assistance with visa certification and immigration. Issues of culture, power, privilege, and oppression all play a role in the relationships that social workers develop with survivors. Understanding the journey and the experiences they have endured, including the historical, cultural, social and economic context of the survivor’s life are essential to working effectively with a survivor of trafficking. Social workers need to be flexible in how they work with a survivor, many of whom come from cultures that do not use Western models of counseling and therapy.Taking into account issues of language, religious practices, race/ethnicity, class, customs, and val ues are all important variables that will impact the effectiveness of a social worker providing services to a trafficking survivor. Social service providers working directly with trafficking survivors should also know the details of the anti-trafficking law in the United States and the survivor’s country of origin in order to help survivors make informed decisions and navigate the bureaucracy when needed. In the US, the Trafficking Victims and Violence Protection Act (TVPA) became law at the national level in October 2000.It focused specifically on concerns relating to human trafficking and created the tools to enable the U. S. government to address the prosecution of traffickers, protections for victims of human trafficking, and prevention of human trafficking. The law was amended in 2003 to eliminate, among other provisions, the requirement that a victim between the ages of 15-18 must cooperate with the prosecution of his or her trafficker in order to be eligible for a T-visa. Trafficking victims are often uncovered through investigations into housing code enforcement, worker safety, and commercial sexual activity.Recognizing that these investigations are usually conducted by state and local authorities, many states have enacted or are considering enacting anti-trafficking legislation. The ‘best practices’ in helping trafficking survivors rebuild their lives are still being researched, tested and written. Therefore, social workers have a role in identifying ‘promising practices,’ improving upon them, and reporting lessons learned with other practitioners. 3. Educating Vulnerable Populations About the Dangers of Human Trafficking Even social workers who do not work directly with an anti-trafficking organization have an important prevention role to play.Many social workers come into regular contact with populations that are most vulnerable to slavery and can raise their awareness of the dangers of being trafficked or exploited after their arrival in the U. S. and of the resources available to help them. Social workers bring special expertise in understanding the systemic issues that are implicit in assisting victims of trafficking and can become strong advocates for this diverse and underserved population. Elizabeth Pathy Salett, LICSW, is a member of the NASW International Committee and President, of the National MultiCultural Institute of

Wednesday, November 27, 2019

How to Be a Successful Marketing Project Manager Without Experience

How to Be a Successful Marketing Project Manager Without Experience Even if you’re not a project manager by trade, sooner or later as a marketer, you’ll likely need to develop project management skills. For example, you may get promoted from a creative role  into a leadership position where you switch from executing projects to managing them. Or, you might need to take the lead on an initiative you’re spearheading, coordinating tasks across teams to get your vision implemented. Fortunately, you don’t need a ton of experience to pick up the basic knowledge and skills needed to plan your team’s projects and keep them on track. While project management is a deep and complex professional field, as a marketer, you can get by with simply knowing how to implement basic concepts. And if you are an experienced project manager, marketing teams have specific needs and requirements (which you might not be aware of, especially if your previous experience was in a different industry). This post will cover what marketers need to know to keep projects on track (even without prior experience), and provide some insight into what marketing teams  need from project managers (even if you have experience outside this specific industry). How to Be a Successful Marketing Project Manager (Even Without Experience) via @You’re Gonna Need Some Templates †¦ This post is packed with information you’ll need to get your project up and running. But, it’s not about to tell you a bunch of stuff to do and then leave you to your own devices to figure out how to actually get it done. Instead, to help you implement each step, it includes several templates (many of which are the exact same as the ones used internally at ). Download them below and then put them to use where they’re mentioned throughout the post: Struggling with #marketing #project #management? Get started on the right track here:What Does a Marketing Project Manager Do, Exactly? In simplest terms, anyone tasked with this role needs to fulfill a few basic things: Guiding projects from start to finish. Determining scope, assigning tasks, setting deadlines; everything involved in setting up projects for execution. Ensuring everyone has what they need to get their work done. And if they don’t, figuring out what’s need to get them what they need and remove roadblocks. Facilitate communication between stakeholders. Project managers make sure everyone has all the information they need too, and ensures team members are communicating clearly with one another. Whether you're looking to break into a project management role, or you're already responsible for project management tasks (and just need some direction), this video from PM Perspective explains quite a bit about what work the job entails (starting around the 5:27 mark): Of course, there’s a lot more to getting the job done, but this bullet-point version gives you a high-level understanding of the role. Later in this post, you’ll learn in more detail how to actually achieve these aims (and more). 10 Vital Project Management Skills You’ll Need If you’ve never managed a project before, it’s easy to quickly feel like you’re in over your head. So, the easiest place to start might be to understand what skills you need, so you can identify gaps in your skillset and know where you need to grow your capabilities. What Soft Skills Will You Need to Succeed? Before digging into the technical skills required to manage projects effectively, it’s worth understanding the general and interpersonal skills you’ll need first. Each of these are worth a blog post unto themselves, and so this post includes links for further reading per skill. Interpersonal Communication: If you’re leading a project, you’ll need to be able to communicate with everyone involved (both verbally and in writing). It’s a good thing those should be things that come naturally as a marketer, but if not, this concise list from Lifehacker  is a great place to start. Negotiation and Conflict Management: Not everyone on the team is likely to agree on everything all the time. When conflicts arise, it’ll be your job to resolve them to keep the project moving forward. Here’s how to do just that. Time Management Skills: Everyone on the project will need to know how to management their time effectively (including you). If you need help in this area, here are 101 time management tips (specifically for marketers). Basic Leadership: If you didn’t consider yourself a leader before, it’s time to change that. Even if you’re not a team lead, there will be times where you need to spearhead a project. This piece from Fast Company  offers some useful tips and starting points for developing leadership traits. Subject Matter Expertise: If you’re a marketer looking to build project management skills, odds are you already have deep subject matter expertise both in A) marketing and B) your clients or company’s industry. But, if you’re a project manager by trade working with marketing teams, this is something you’ll need to develop. Even if you’re on the introverted side, developing these skills (and learning to be at least somewhat of a â€Å"people person†) will go a long way toward your success here. Which Technical Skills Will You Need, Too? Now, it’s time to dig into the hands-on skills you’ll need to actually manage projects. This isn’t necessarily a complete list, but it covers the major competencies you’d do well to develop. Consider this a short list of what you need to get by (which is really what we’re going for here). Resource Allocation: Any project will be subject to constraints on available resources (whether that means time, budget, or people to carry out the work). You’ll need to understand how to make the most of what you have. Task Management: Helping the team develop workflows and understanding what needs to be done at each step in the project is another important responsibility. Timeline Planning: On any given project, you’ll likely have multiple people working on different pieces of the greater whole. Before anyone starts anything though, you’ll need to make sure clear timelines are set for who is doing what, and when. Ability to Set Deadlines: Add two or three days to whatever deadline someone says they can give you, and up to two weeks on a project as a whole. Building buffer time into project deadlines this way helps you ship on time, even when the unexpected happens (and this is speaking directly from experience). Familiarity With Project Management Tools: There are a lot of different tools you can use to manage projects (including ), but whatever you choose to use, make yourself an expert in all its features and capabilities. This isn’t an exhaustive list of skills, but for your purposes as a marketer-turned-accidental-project-manager, these will cover most of what you need. A Simple â€Å"Accidental† Project Management Framework for Marketers What does this post mean by â€Å"accidental† project management? Think about one of the following possible scenarios: You pitch an idea for a new tactic or project and it turns out that not only does your boss love it, but they want you to run the show (which you probably weren’t expecting). You’ve been promoted into a managerial role (but have never led projects from start to finish before). Managing projects is just part of a broader set of responsibilities on your plate (regardless of your formal title or actual role). In any of these cases, pivoting toward a new life as a project manager probably isn’t necessary. You just need to develop enough skills to effectively see projects through to completion. Above all, you just don’t want to be caught flat-footed when the time arrives for you to take the lead on a project. With this simple framework, you can ensure that doesn’t happen. Step 1: Identify the Project or Campaign This is where everything starts. You’ve likely conducted some sort of brainstorming process or otherwise determined loosely what the given project will be. Whatever it is you’re working on, you need to make sure you’re crystal-clear on its purpose and intended outcomes. Recommended Reading: 100 Awesome Marketing Ideas You Can Use Right Now Step 2: Write a Project Brief Next, buckle down and write a project brief (otherwise known as a creative brief- they’re essentially the same thing). This is a simple outline of everything the project will entail, including: A project summary. One or two sentences describing the project at a high level. Some basic details. Who is the project for (ex: who is your audience)? What problems will it solve? How will it be measured and how soon do you expect to see results? The goal. What is the desired aim for the project? It’s helpful if you can nail down some hard numbers, but that can be determined later if necessary. An outline for the process that’ll be implemented to execute the project. A high-level summary of steps and handoffs between team members is sufficient for now. Who will be involved. Which team members need to be on the project? Be careful only to include necessary staff in order to make the best use of everyone’s time. Required resources. Which tools and other assets will be needed to complete it? Deliverables. What tangible assets will be created as a result of this project? A rough timeline. When would you like the project to actually ship? The form this document takes doesn’t need to be overly complex. Generally, a Word doc or PowerPoint slidedeck is all you need. Here’s an example of what a creative brief might look like (based on the actual template uses internally): Recommended Reading: The Best Way to Write a Creative Brief (With Templates) Step 3: Develop Goals A project should always have a goal. Otherwise, you run the risk of falling into the trap of doing stuff just to do stuff, mistaking activity for results. It helps to have a repeatable process in place for setting goals too. Try following the SMART Goals framework: Specific: The goal is tied to a specific number or well-defined objective. Measureable: Progress toward the goal can be quantified with data. Aspirational: It stretches your capabilities and will make a major impact. Realistic: But it’s also within your reach and could reasonably be achieved. Time-Bound: It’ll be attained within a set period of time. Every goal you set should meet this criteria. If you determine it doesn’t make sense to set goals for the project at this point, instead determine who will set goals for the project in the next step. Step 4: Host a Team Huddle Meeting to Gather Team Input Implementing these meetings have been transformational for project management at . No joke. There’s not much to them, either. You simply gather everyone together who’s going to be working on a project, discuss availability and requirements, and then start mapping out how much time everyone needs and putting together loose timelines. How can you run such a meeting yourself? Start with a simple PowerPoint presentation (like the one in the template kit included in this post). The first thing you’ll need to do is summarize your project: Here are some hypothetical examples for a website redesign project: This project will: Establish content requirements for our new website. Ensure all steps for SEO best practices are followed. Manage communication between marketing and development. This can be as simple and high-level as this. Next, list all the deliverables the team will need to produce for this project. This means all the tangible assets that will be created (ex: blog posts, landing pages, videos, social content, emails, etc.): Then, list which teams will need to be involved in the project. This means which specific marketing teams in your company, plus other departments (like development or accounting) that need to be involved: Finally, describe the goal of the project. Keep it as concise as possible, but do include specific statistics and numbers you’d like to achieve (if possible): A note on setting goals: Establishing goals will require some additional legwork before you can present the project to the team. You can start learning how to set goals here, or you can set a line item for another team member (one who might be responsible for analytics or goal-tracking) to set goals as a phase for the project later. Then, schedule a date for the meeting, and send a calendar invite letting everyone know about the meeting. Once you kick off the meeting, run through the following: A basic explanation of the project. Share your creative brief with everyone too. Ask what steps each team member will need to take. Especially if you aren’t sure. And how much time they’ll need for each phase of the project. To repeat a point made earlier in this post, always add a couple days. This helps provide flexibility in case something comes up. You can safely assume something will come up, too. Then, you can complete a rough timeline as the meeting progresses, and leave with a good idea of what everyone will need to make what you’re working on a success. You can use the last slide in the template to document the timeline: There are a few things to know about this slide to use it effectively: Team member names  on the left are self-explanatory, but it’s helpful to list everyone in the order they’ll need to step into the project. If you’re unsure about this, you can use some time during your team huddle to work this out within the team. The Phase column  refers to which pieces or steps in the project each team member will be responsible for. Size  refers to the level of effort required for each phase. You can denote this in several different ways. One method is called â€Å"t-shirt sizing,† where level of effort is denoted as S, M, L, or XL. Each â€Å"size† correlates with a set length of time (for example, S might mean one day, M might be three days, and so forth, based on what you decide). The timelines column should be used to list how many days or weeks each phase will take. This is useful in addition to the Size column because when people are working on multiple things at once, saying a phase will take three days (in total work time) doesn’t mean it’s going to get done three days from right now. So, use this column to list the total number of days the team member will need (then add two days for buffer). By the time you’re done, you’ll have the raw information you need from the team to actually start mapping out the project in your project management software. Step 5: Map Out Timelines and Tasks With that in hand, it’s time to get granular in planning out the individual tasks that will need to be completed throughout the project. Ideally, your team members will be able to tell you which tasks they’ll need to tackle, and all you need to worry about are the deadlines for each team member’s phase in the project. Jump into your project management platform (whichever you’re using is fine, but for demonstration purposes, this post is going to use ) and start creating entries for each phase and mark off deadlines. To do this in , start by creating a Marketing Campaign: Next, start adding relevant content types for each piece of the project onto the calendar by clicking each day a phase is due: Then, select the relevant content types you need to add to the project: Once have everything placed, you’ll be able to switch between viewing your projects and campaigns on the marketing calendar: Or using the Kanban Project Dashboard view if you prefer a more traditional kanban approach: Now, ideally the tool you’re using will allow you to set up tasks, with deadlines for each one. At this point, each team member should be able to add their tasks (Task Templates can make this extremely easy, by allowing you to create and save task lists). Here’s what tasks look like when you click into an item on the calendar in : Otherwise, you can sit down with each team member to help them walk through all the tasks they’ll need to add. If tasks need to be approved by another team member or manager (such as yourself, possibly), you can use Task Approvals  (this way, a team member will not be able to check off something complete until you’ve confirmed it’s done: If certain tasks require other tasks to be completed before being assigned, you can use Task Rules  too (this allows you to set up triggers where when one task is complete, another is added to the list). Team members can use the Team Management Dashboard to view all their tasks in one place too (this also allows team members to see what each other are working on as well): By the time you’re done, you’ll have all your deadlines for each phase, and all of the tasks everyone needs to complete all planned out in one place. Alternately, you can use the marketing project management calendar template (included in this post- you can find the download shortly after the introduction of this post). It looks like this: To use this template, do the following under the Sprint Backlog tab: Label all your projects in the Sprint column. List the level of effort (number of hours) each team member will need to complete their tasks or phases (ex: Bill, Designer, 10 Hours). Then, in each Week column, name the step or task that’s due, along with some notes or additional context. Then, to manage workflows for each project, create a checklist using another app (such as Evernote or another note-taking app). This is the quick and dirty, lower-cost approach. Use Daily Standup Meetings to Check In on Project Progress If your marketing team is using agile project management, you’re probably already familiar with the concept of a standup meeting (sometimes called a scrum meeting). Essentially, they’re morning meetings held each morning where everyone on the team shares: What they did yesterday. What they’ll do today. What’s preventing them from getting their work done. That’s about it. If you run these meetings in the purist sense, everyone stands up during the meeting to discourage it from running too long. You get to the point, and if anyone needs to have a discussion about anything, you find who you need to talk to afterwards. You can also run these meetings simply by sharing status updates over Slack or your other internal chat app. The marketing team at has experimented with both approaches. You can feel free to do the same and find what works best in your situation. Recommended Reading: How to Run Effective Daily Standup Meetings With Busy Marketers Measure Productivity and Hitting Deadlines As a manager (even just as an ad hoc project manager), your success is determined by your team’s success. Of course, the actual success of any project is somewhat independent of how well it was run. You could be extremely effective in running a project or campaign that simply doesn’t deliver results (and as much as it stings to admit sometimes, not every project can be successful every time). But, from a project management perspective, you can gauge the success of your efforts based on whether team members are hitting their deadlines, and you’re able to ship on time. To measure this, simply track task completion using your project management tool. If you’re a user, this is easy to do using the marketing calendar (which shows completion status for every project at a glance): Now, what makes tasks even more powerful is the Team Performance Report. It calculates all task completion and shows you who is getting their work done on time, and who is lagging behind:Together, this makes it extremely easy for you to see how projects are progressing, know when deadlines are getting met, and actually quantify your team’s productivity. That means you can follow up with your team only when you need to, because you can see very quickly when deadlines are coming up, and know when it’s time to have a discussion about a task’s status. You can achieve similar goals with other tools too, or even do this work manually by planning and tracking tasks and projects using spreadsheets. Now, working with endless spreadsheets contributes to a problem dubs â€Å"makeshift marketing,† but they’re also free, and using what you have available is better than doing nothing at all. With that in mind, you can use the downloadable project time tracking template (included in this post- scroll up near the introduction to find the downloadable template bundle if you haven’t gotten it yet) to manage projects and see how things are going. Under the first tab labelled Project Type 1, you’ll see this: Have each team member create a copy of the sheet and add what they’re working on and log their time spent on the project. Then, on the tab labelled Time Tracking, they can add all their projects and hours logged for the month: This helps visualize what work is actually getting done (provided everyone completes their time sheets accurately). Again, some sort of software (whether that’s or something else) is vastly preferable for tracking work completion, but this approach can work too in the absence of more advanced options. What to Do When Deadlines Can’t Be Met Or something just might not go as planned. When conflicts arise, it’s important to remember it’s not the end of the world. You just need to get to the root of the issue, remove the source of contention, and keep the project moving along. Are Deadlines Actually the Issue? The most common concern you’re likely to face is something comes up and someone can’t get something done when they initially promised. If you built in some buffer time into your project, you should be able to move their deadline a bit without delaying the project as a whole. This has proven to be a lifesaver a time or two internally at . However, if someone is constantly blowing deadlines, you may need to help them better estimate how much time they’ll actually need to get work done. Estimating is tough to get right and takes some time and practice to really understand how much time you should actually set aside for a given task. If that fails, the next step is to discuss the issue with a manager. Or, if you are the manager, take corrective action, which is a topic for another time and post. Recommended Reading: How to Meet Deadlines When You're Sick and Tired of Missing Them Additional Training Resources to Consider Say you want to take your project management capabilities to the next level. Where can you go for further training or what should you read to learn more? Here are some suggestions. Blog Posts and Guides: How to Get Started With Agile Marketing and Do Your Best Work The Complete 16-Step Marketing Project Management Process That Will Get You Organized 19 of the Best Project Management Training Opportunities for Marketers Free Resources: Free Training Videos from Project Manager Introduction to Project Management from EDX Paid Resources: Project Management courses from LearningTree Training and development resources from Project Management Institute That should be plenty to get you started, though a quick Google search can yield many more options. Manage Any Marketing Project With You’ve seen mentioned throughout this post, and even saw some high-level examples of how it works. If you’re interested in learning more about how it can help you get project management under control, then get all the information you need to get started below: Believe It or Not, You Can Successfully Manage Projects This isn’t a complete guide to managing projects, and there’s plenty more you can learn about its ins and outs. But, for most marketers, this post may well include as much as you’ll practically need to know to manage projects and campaigns day to day. It might seem overwhelming at first, but with a little bit of practice, it’ll start to feel like second nature. Best of luck.

Saturday, November 23, 2019

Writing a Dissertation Proposal

Writing a Dissertation Proposal Writing a Dissertation Proposal Writing a Dissertation Proposal Writing a dissertation proposal is perhaps the most complicated part of dissertation work. Many students feel frustrated when they are assigned this task, and it is not a surprise, as not many of them had an experience of creating a project led by a member of the staff, but now they are assigned to produce a large-scale project by their own. Remember that it is very important to get the highest possible mark for your proposal. Still, the experience of writing a dissertation proposal will be very useful for your future work as you will acquire some new skills and improve your skills of analyzing and synthesizing data. Well, a dissertation proposal is something like your future dissertation in brief. It usually consists of the following parts: Topic and title. It is not very easy to find an appropriate dissertation topic; you will perhaps need to read a lot before you find a trace of your possible topic. Writing a dissertation proposal, remember th at your topic should be new. It is very important that the topic of your dissertation is interesting to you, otherwise your dissertation work will be hard and boring. When you are sure about your topic, then it is just the time to write a title. If later you consider it not suitable, the title can be changed. Research question It is the core question of your dissertation. Make it precise and laconic. When you start writing your dissertation, keep the research question in the forefront of your mind. It will help you to not lose the tread of your thought and keep to the subject of your dissertation. Preliminary literature review. Working on a literature review, try to be laconic. Writing a dissertation proposal, remember that this literature review is only supposed to give s starting point of your dissertation, but not to develop it. Proposed methodology. In this part you should present the methods that you will use for collecting and analyzing your data. This part is not very difficult as the methods are usually suggested by the topic. Provisional schedule. Write a timetable of your dissertation work. Do not exaggerate your physical abilities; creating this schedule, consider your university timetable, part-time job, sports etc. We hope you have found a useful piece of advice in this paper, and writing a dissertation proposal will be an interesting and useful experience for you.

Thursday, November 21, 2019

Stories told by Homer and Herodotous abiut women Essay

Stories told by Homer and Herodotous abiut women - Essay Example Even though a number of his stories were imaginary and others imprecise, he claims he was reporting only what was narrated to him and was yet frequently very near to right. Little is well-known of his private history (Peissel 2005, 40-56).The purpose of this essay is to discuss whether the stories narrated by Homer as well as Herodotus concerning women, their acts, and their kidnapping are supported by any proof that may make those tales amount to history Discussion: Reliability Whilst The Histories were sporadically criticized in relic, contemporary historians and philosophers usually take an optimistic outlook. Regardless of the controversy, Herodotus still acts as the key and regularly only, cause for proceedings in the Greek planet, Persian territory, and the area usually in the three centuries leading up until his own moment. Herodotus, similar to numerous ancient historians, favored a component of show to merely investigative history, targeting to give enjoyment with â€Å"thrilling events, huge dramas, and strange exotica.†As such, definite passages have been the topic of disagreement and even some distrust, both in ancient times and at present. The correctness of the writings of Herodotus has been contentious since his own period. Normally, although, he was at that time, and especially is currently, considered as reliable. Numerous philosophers (Aruban, Davidson, Poe, Wesley, Zelenko, Volley and Bernal) antique and current regularly cite Herodotus.

Tuesday, November 19, 2019

Networking Assignment Example | Topics and Well Written Essays - 750 words

Networking - Assignment Example Describe three different associations that you could network with to learn about jobs in sales and marketing. Research these associations and indicate when/where they meet; the contact information; and how to network within these groups. One organization which could serve as a network to learn about jobs in sales and marketing is the Sales & Marketing & Executives International, Inc. located at PO Box 1390 Sumas, WA 98295 USA and could be contacted through their official website: http://www.smei.org/. Their contact information is through this number: 312-893-0751; and as disclosed, they could be contacted through social media sites such as: Facebook, Twitter, Linkedln, YouTube, through blog, radio (Sales & Marketing & Executives International, Inc., 2012). ... Its contact information include: TEL: (703) 234-4098, FAX: (703) 435-4390 and their site disclosed the information on conferences and upcoming events where members could appropriately meet, as required (Association of Investment Management Sales Executives, 2013). Finally, the SMPS is located at 123 North Pitt Street, Suite 400, Alexandria, VA 22314 with the following contact information: 800.292.7677 (Society for Marketing Professional Services, 2013). It listed the upcoming events where members and interested parties could meet with them at the indicated schedule and venue. One could therefore network with these groups through contacting them in their respective official websites, or through their contact information and other social networking sites, as indicated. How are networking and building connections essential skills to sales and marketing? Networking and building connections are essential skills to sales and marketing through the provision of crucial and relevant informati on that promulgates and perpetuate sales and marketing endeavors. Like the associations above mentioned, through these skills, interested parties or stakeholders of different organizations could forge alliances with member associations and groups to promote their endeavors, as required (Strategic Business Network, 2011). Relationships building and listening were seen as crucial elements to succeed in sales; in conjunction with sincerity, ethics, and asking (Michaels, 2011). As emphasized, â€Å"as Internet communication technology developed and more applications could be added to a social networking site, the number of features available to users increased drastically, adding to the sites' success† (EBSCO Host, 2013). Thus, organizations rely on social media to

Sunday, November 17, 2019

American lifestyle Essay Example for Free

American lifestyle Essay In your opinion what are the two most significant characteristics of modernist literature? Use any TWO texts from the course to substantiate and illustrate your argument. In my opinion, the two most significant characteristics of modernist literature are the pessimistic view of modern society or modern doubt, expressed through alienation and fragmentation, and the technique of stream of consciousness. In this essay I will discuss these characteristics and several important texts to illustrate my argument. Gertrude Steins work is a perfect example of fragmentation, or rather in her case, literary cubism. In art, cubism means showing multiple perspectives, taking a form and breaking it down to rebuild it on canvas (analytical cubism) or taking materials to create a sort of collage (synthetic cubism). In modernist literature the same process occurs: people, feelings, locations are fragmented, only bits and pieces are described instead of the whole picture. As Picasso said: I paint objects as I think them, not as I see them. Stein was inspired by modernist artists such as Picasso, and wrote a series of literary portraits, including one on Picasso. She defended the representational nature of Cubism and believed that through the distortion, repetition and altering of a subject one could get a resemblance of human perception. The love song of J. Alfred Prufrock is a good example of both alienation and fragmentation. Both Prufrock and his world are fragmented. He cannot really connect with the women he sees, the conversations he hears, the city he walks through, or the mermaids he hears. The descriptions of the women he meets are not realistic, but fragmented, the poem never visualizes the woman with whom Prufrock imagines an encounter except in fragments: Arms that are braceleted and white and bare Arms that lie along a table, or wrap about a shawl. But not only the women and his environment are described in fragments, Prufrock himself is growing old, fading in a fragmented way: I shall wear the bottoms of my trousers rolled. / Shall I part my hair behind? Do I dare to eat a peach? Even his voice is a fragmentation of voices past and present ( Dante, Shakespeare) that somehow harmonize. The fragmentation in the poem the worries, the interruptions, the repetitions all sum up his relation to the world. The images are used to convey meaning, coherence can be established from the ruins of fragments. Prufrocks thoughts may perhaps move from one to another, but they do so in a way that mimics our thought process. He moves from one doubt to another, and his seemingly random observations are rooted in his past and his insecurities, just like ours are. This poems fragmentation to some extent serves to display Prufrocks indecisive, second-guessing, and pessimistic nature, but it more importantly reflects the fears and uncertainties we all posses. Moreover, Prufrocks question Do I dare//Disturb the universe? mirrors his insecurity and anxiety about his social standing. From the fragmented images provided by Eliot we come away with a coherent analysis of Prufrocks character. He is the typical modern man, and his fragmented and often unsure voice is proof of it. The other issue raised by this poem is the modernist feeling of alienation. Prufrock alienates his emotions from those around him. He is scared to show the real him for fear of being rejected or alone. He cannot connect with people on an emotional level. There will be time, there will be time to prepare a face to meet the faces that you meet. In this particular quote Prufrock tells us how he is not himself, but someone people want him to be. Prufrock experiences feelings of exclusion and alienation from the modern world and industrialised society, which becomes clear in his low self-esteem and his inability to form relationships, and makes him worry about what people think of him. He even claims he should have been a pair of ragged claws Scuttling across the floors of silent seas and feels pinned and wriggling on the wall when people scrutinise him. With the lack of self-confidence, his alienation grows stronger. The quote: Do I dare? is repeated often throughout the poem. He asks himself time after time whether he should be himself or the person other expect him to be. Because of his alienation Prufrock feels unable to act on his desires, since he feels that people will automatically reject him. This can be seen as a reflection of the fast-paced modern American lifestyle, with people feeling trapped and unable to connect with other people and to society. Another example of the alienation evident in modernist literature is Heart of Darkness. Modernist writers often present the world as desolate, and Conrads Heart of Darkness is no exception. As Marlow describes: My isolation amongst all these men with whom I had no point of contact, the oily and languid sea, the uniform sombreness of the coast, seemed to keep me away from the truth of things, within the toil of a mournful and senseless delusion (p.30)

Friday, November 15, 2019

Modernist Literature Essay -- Modernist Literature Essays

Modernism emerged at the beginning of the twentieth century, following World War I and flowing through the â€Å"roaring twenties.† Materialism, crime, depression, and change filled this era. Reflecting the revolutionary time period, modernism itself was a revolution of style. Musicians, artists, and writers broke away from traditional, conventional techniques to create new, rebellious art. Modernism, in other words, was a change in how artists represented the world in their works. Passionate, sporadic jazz music—referred to as â€Å"jungle music†Ã¢â‚¬â€danced through the music scene. Painters such as Pablo Picasso and Wassily Kandinsky stroked over the paintings of impressionist, representationalist artists, such as Hilaire-Germain-Edgar Degas. Poets like T.S. Eliot, e.e. cummings, Wallace Stevens, and William Carlos Williams broke the rules of conventional poetry. Lastly, Ernest Hemingway and F. Scott Fitzgerald replaced the plot-driven novels of the n ineteenth century with their works: The Sun Also Rises and The Great Gatsby. New was in, and new meant new ways of looking at and experiencing literature, poetry, and other forms of art. Modernists realized that there was more than just understanding a work, declaring that one could also enjoy art. Therefore, pleasure became extremely important. Pleasure filled the streets, with people unlawfully drinking alcohol, engaging in sexual relationships, and benefiting from the current prosperity; pleasure filled the arts. With pleasure came a preoccupation with perspective as well. A person’s perspective determines whether or not he or she enjoys art and really life itself. For the first time, therefore, pleasure and perspective were the main focus and interest of artists, thus formi... ...this new art. However, the mind did not suffer from its new flesh. The style of modernist writers is actually deceivingly simple. Although the sentences and words of modernist works seem uncomplicated and plain, the emotion and underlying problems are still very complex. Hemingway’s The Sun Also Rises, for instance, is about more than drunk people. However, realizing that the reader may struggle to comprehend his difficult ideas, Hemingway, as well as the other modernist writers, added these revolutionary components—such as symbolism and leaner sentences—to allow the reader to enjoy the art. One can communicate with and take pleasure in another being without fully understanding or delving into his complicated mind. One can enjoy art’s flesh without completely grasping its mind. Art as this full being was a new, modern idea that caused a revolution of style.

Tuesday, November 12, 2019

Domestic violence

Article Critique My article Is about the NFG football player Ray Rice who was caught on video surveillance beating up his fiancà ©Ã‚ ©e viscously until she fell unconscious. In the article it explains that sadly, the NFG has dealt with many domestic violence cases Just as bad as this one. In the criminal case, he can avoid prosecution and a criminal record by completing the pre-trial intervention program. Most people who do such an offence wouldn't be given this option to do instead.Many people believe that since he is professional athlete, he is able to go around the justice system in favor for himself. â€Å"Joana Rice has been supportive of her husband and criticized his indefinite suspension by the NFG†. I chose this quote because I found it very shocking that his fiancà ©Ã‚ ©e that was beaten up by Ray Rice is defending him and accusing the media for getting into their private lives. She is probably doing this out of fear from him.This relates to our Families In Canada class because It shows us what an abusive legislations Is and how the man thinks he Is more dominant then the woman. The mall reason why I chose this article was that It shocked me that his flan ©e was defending him after the incident and said the media should leave them alone. I also chose it because I know this is a regular issue in professional sports. Incidents like this happen a couple times a year and mainly in the NFG. To conclude this article teaches me that this is a bad example for information for parents and families.Class Question: Why do you think Ray Rice's fiancà ©Ã‚ ©e defended him after an incident like this? By: Matthew Tomato's RAY RICE By animators My article is about the NFG football player Ray Rice who was caught on video he is professional athlete, he is able to go around the Justice system in favor for relates to our Families in Canada class because it shows us what an abusive relationship is and how the man thinks he is more dominant then the woman. The m ain reason why I chose this article was that it shocked me that his fiancà ©Ã‚ ©e was Domestic Violence â€Å"A violence that occurs between partners in an intimate relationship such as marriage, or cohabitation – to live together as husband and wife, usually without legal or religious sanction. † That's how dictionary. com describes spousal abuse. But to me, spousal abuse is when one person in a marriage sanctified relationship verbally, mentally, emotionally, or physically abuses the other person in the relationship. Many people view domestic violence as only happening to specific races, ethnicities, class, education level or age of the abuser but, surprising to many, it occurs in all social economic, religious, and cultural groups.And it can be the most damaging thing a man or woman could ever go through. In the US, a woman is beaten or assaulted every 9 seconds. At least one in every three women has been beaten, coerced into sex or otherwise abused during her lifetime all around the world. Most often, the abuser is a member of her own family. Domestic violence is the leading cause of injury to women – more than car accidents, muggings, and rapes combined. Studies suggest that up to 10 million children witness some form of domestic abuse annually.Nearly 1 in 5 teenage girls who have been in a relationship said a boyfriend threatened violence or self-harm if presented with a breakup. Every day in the US, more than three women are murdered by their husbands or boyfriends. 92% of women surveyed listed reducing domestic violence and sexual assaults as their top concern. Domestic violence victims lose nearly 8 million days of paid work per year in the US alone – the equivalent of 32,000 full-time jobs.Based on reports from 10 countries, between 55% and 95% of women who had been physically abused by their partners had never contacted non-governmental organizations, shelters, or the police for help. The costs of intimate partner violence in the US alone exceed $5. 8 billion per year: $4. 1 billion are for direct medical and health care ser vices, while productivity losses amount for nearly $1. 8 billion. Men who as children witnessed their parents' domestic violence were twice more likely to abuse their own wives than sons of nonviolent. He always apologized, and sometimes he would even cry because of the bruises he'd made on her arms or legs or her back. He would say that he hated what he'd done, but in the next breath tell her she'd deserved it. That if she'd been more careful, it wouldn't have happened. That if she'd been paying attention or hadn't been so stupid, he wouldn't have lost his temper. † -Nicholas Sparks, Safe Haven. When people think of abuse, they always seem to ask the question: â€Å"Why don't you just leave? ,† â€Å"Why did you stay so long in the first place? ,† â€Å"How could you love someone who did something like that to you? But it's not always that easy. A woman I know very well and am extremely close with was once affected by spousal abuse and she will be the first per son to say leaving was not only the hardest thing she's ever done, but the scariest and most complicated. This woman was beaten numerous times by a husband that â€Å"loved her. † â€Å"At first it wasn't so bad,† she recalls. â€Å"He wasn't always mean. And when he was being nice, I couldn't even remember the times he was being mean. † Abuse is a cycle. It can start out being once a year, once a month, and escalate to being numerous times a day.Abuse works sort of like the cycle of precipitation. When the sun heats up the body of water, it's like the man getting angry. As the water evaporates and rises into the air, it's like the yelling, name calling, emotional aspect of abuse is construed. As the water cools and condenses to become droplets, which form clouds, is when the pushing and the shoving and the slight hitting begin. When the water condenses and falls to the ground as rain or snow, is when the beating begins: the punching, the kicking, the mauling. A nd as the rain collects, is when apologizes and/or crying begins. The worst time was when we beat me so bad I couldn't open my eyes for a week,† my friends confines to me. â€Å"Once he got mad and punched me so hard he cracked my rib. † â€Å"He later got mad and kicked me out of the bed which surfaces the continuation of the breaking of the rib. † â€Å"He would lock my in the basement for hours just because he got mad. † â€Å"He would rip apart my clothes and take a hammer to all the jewelry I owned that wasn't on my body. † â€Å"He cheated on me. † â€Å"He undermined me, called me names, talked to me so bad I thought I was a monster. I would look in the mirror once a day just to brush my hair and put on my makeup. Now, as you read this I know you've asked yourself that universal question: â€Å"Why didn't you just leave? Why'd you let it get so bad? † But think when you were threatened weekly that he would not only kill you, bu t your family, and take your kids, leaving would probably be the last thing on your mind. â€Å"Why didn't you call the cops? † Well, when you wanted nothing more than to pretend that nothing was happening and everything was okay and you were normal just like everyone else, getting law enforcement involved and creating drama was the absolute last thing you wanted.But she did finally get the courage to leave when she thought of her oldest son, and how he'd be starting school soon. How could you send a child to school with them witnessing his mother getting beaten and him be able to actually lead a normal life? And believe me this not something that just happened out of the blue. It was an extraneous plan to get out without him hurting her, her family, and most importantly, their two sons. The story I'll never forget though, is months after she left, going back to pick up her son from the father's supervised visitation, he tried to kill her.Just thinking of this story sends chi lls down my spine and brings tears to my eyes. Their son had an event at Sunday school he was dying to go to, and he could only under one condition†¦ She had to go pick him up by herself. Thinking back upon this, she realizes what a stupid decision she made but at the time, she was focused on her the wants of her child. As she arrived at his house, she approached the door, having a gut feeling that something was really wrong but she suffaced the feeling and went inside to get her boy.Upon departure, the man that had formerly beaten her asked if he could walk her to the car. This was weird because he never asked for permission, but she just shrugged it off and agreed to it, which would prove later to be the worst decision of her life. As she reached over to buckle in her oldest son, she felt the hair on the back of her neck stand up, she knew something horrendous was momentarily about to happen. She turned around to her former husband, the former love of her life, blatantly stab bing her repeatedly in the chest with the sheer intention to murder her.As she sat there pressing against the steering wheel as hard as she could, her two children screaming bloody murder, this man, who â€Å"loved this woman more than that anything on the planet,† jabbed a knife into her chest twelve different times. If it hadn't been the man's mother running outside to see what all the commotion was about, this woman probably won't be here today. The woman is strongest, most courageous, most beautiful woman I know. She is my role model. She was dealt the worst card a life could of been dealt and struggled through it and is now one of the most happy women on the planet.This woman has been there for me through thick and thin. She is a pinochle of strength. She is the prime example that abuse could most possibly be the worst thing on this planet, but you can get through and even though at the time it make seem like it, it's not the end of the world. Just remember next you hear a story of abuse and think, â€Å"Why didn't they just leave? ,† think back to this woman story. See her struggles and difficulties. See how hard it was to escape. Next, time don't just judge the book by the cover. Open it up and read a few pages first. Abuse is an extremely serious thing that shouldn't be ignored.I know I sound like one of those commercials telling to call someone, let someone know it's happening to you. But it's the truth. The sooner you come out to someone about it, the closer you are to getting the courage to leave once and for all. Remember, it's not going to be an easy process but, in life, you have to work for the things you truly want and are truly important to you. And remember, you're not the only one. This happens to women all over the world. You're not alone, take a stand. By: Chelsea Fenwick 3rd Period * Statistics and facts taken from http://domesticviolencestatistics. org/domestic-violence-statistics/ Domestic violence Article Critique My article Is about the NFG football player Ray Rice who was caught on video surveillance beating up his fiancà ©Ã‚ ©e viscously until she fell unconscious. In the article it explains that sadly, the NFG has dealt with many domestic violence cases Just as bad as this one. In the criminal case, he can avoid prosecution and a criminal record by completing the pre-trial intervention program. Most people who do such an offence wouldn't be given this option to do instead.Many people believe that since he is professional athlete, he is able to go around the justice system in favor for himself. â€Å"Joana Rice has been supportive of her husband and criticized his indefinite suspension by the NFG†. I chose this quote because I found it very shocking that his fiancà ©Ã‚ ©e that was beaten up by Ray Rice is defending him and accusing the media for getting into their private lives. She is probably doing this out of fear from him.This relates to our Families In Canada class because It shows us what an abusive legislations Is and how the man thinks he Is more dominant then the woman. The mall reason why I chose this article was that It shocked me that his flan ©e was defending him after the incident and said the media should leave them alone. I also chose it because I know this is a regular issue in professional sports. Incidents like this happen a couple times a year and mainly in the NFG. To conclude this article teaches me that this is a bad example for information for parents and families.Class Question: Why do you think Ray Rice's fiancà ©Ã‚ ©e defended him after an incident like this? By: Matthew Tomato's RAY RICE By animators My article is about the NFG football player Ray Rice who was caught on video he is professional athlete, he is able to go around the Justice system in favor for relates to our Families in Canada class because it shows us what an abusive relationship is and how the man thinks he is more dominant then the woman. The m ain reason why I chose this article was that it shocked me that his fiancà ©Ã‚ ©e was

Sunday, November 10, 2019

Kamias Soap Essay

The researcher asked 10 respondents; 8 teachers, 1 laboratory technician and 1 housewife to test and evaluate the product. The respondents were asked to used the product and observe its effect on their skin. After enough days, they were asked to answer survey questionnaire which pertains to the product. They were asked to evaluate the product based on certain criteria which aim to answer the problem of the researcher. Through the data provided by the respondents, the researcher was able to interpret the results and draw conclusions. The researcher found out the abundance of Kamias fruit at home and nearby places. She then thought of what else to do with the fruit aside from its published uses. She decided to make the fruit extract as an ingredient in making dish washing liquid and presented it to her adviser. After several attempts, the researcher failed, but fortunately and accidentally observed the bleaching effect of the extract. She had decided to research about the contents of the fruit and found out that it contains oxalic acid. The researcher decided to switch the study on making a bleaching soap out of the extract. The researcher worked on the laboratory and made samples of soap using the raw materials (kamias extract and decoction of lemon grass and calamansi leaves). The researcher distributed samples of soap and let the respondents try the soap. The respondents answered certain questions that pertain to the product. After gathering the data from the respondents, the researcher interprets the data, made tables and draw conclusion.

Friday, November 8, 2019

Compare and contrast the aims and achievements of Mazzini an essays

Compare and contrast the aims and achievements of Mazzini an essays Compare and contrast the aims and achievements of Mazzini and Garibaldi Save this essay for later viewing Plagiarism and How to Cite The unification of Italy came about almost by accident. However, the process was reliant upon the actions of several key figures. Mazzini and Garibaldi were two of these key figures. Although the two men played essentially very different roles in the unification of Italy, they had much in common. During the course of this essay, the similarities and differences in the aims and achievements of Mazzini and Garibaldi will be examined. Mazzini was the first man to give a coherent and politically sound basis for Italian unification. After spending time as a member of the Carbonari, a secret society with little consistency in its aims and objectives, Mazzini founded Young Italy (Giovanni Italia). The essential goal of Young Italy was to achieve Italian unification through violent means. However, Mazzini was also a republican and believed that a united Italy must be a free and equal community of brothers; essentially it appears that Mazzini envisaged a socialist democratic republic. Mazzinis aims were inexorably linked in his own mind; he believed that Italy should not be unified under a constitutional Monarchy and that a constitutional Monarchy must only be a transitional phase. He believed that, through a process of revolution and education, Italy could be turned into a democratic socialist republic: Education must ever be directed to teach...the necessity of revolution. Revolution...must be so conducted as to render it a means of national education. The character of the revolution must be national...the flag raised, and the aim proposed will be national Although Mazzinis aims of violent revolution to create a unified republic of Italy were made clear to all 60,000 member...

Tuesday, November 5, 2019

Dividing a Word When Writing or Typing

Dividing a Word When Writing or Typing Sometimes it is necessary to divide a word at the end of the line because there is not enough space for the completion of the word. These days many computer programs automatically take care of this problem for you. However, if you are using a typewriter or handwriting on stationary it is useful to know these rules. In order to divide a word add a hyphen (-) typed without a space immediately after the first part of the divided word at the end of the line. For example ...The matter of job compen-sation is extremely important... Rules for Dividing Words Here are the most important rules to follow when dividing a word By syllable: Divide the word by syllables or units of sound. For example, important, im-por-tant - important has three syllables; thinking, think-ing - thinking has two syllables By structure: Divide the word into the smaller units of meaning from which the word is constructed. It may have a beginning (a prefix) such as un-, dis-, im-, etc., (im-portant, dis-interested) or an ending (a suffix) such as -able, -fully, (as in desirable, desir-able). By meaning: Decide how each part of the divided word is best understood in order that the word is easily recognized from the two parts. For example, compound words such as houseboat made up of two words combined to make a single word, house-boat. Here are six further rules to help you decide when and how to divide words. Never divide a word within a syllable.Never divide an ending (suffix) of two syllables such as -able or -fully.Never divide a word with an ending of two letters such as -ed -er, -ic (exception -ly)Never divide a word so that one of the parts is a single letter.Never divide a word of one syllable.Never divide a word of fewer than five letters.

Sunday, November 3, 2019

How do americans view morocco as a touristic destination Research Paper

How do americans view morocco as a touristic destination - Research Paper Example This essay discusses that Morocco, for its close proximity to Europe and Africa, and also for its colorful culture and geography, enjoys a considerable number of tourists from Europe and other parts of the world. Also, the Moroccan government has been taking aggressive steps to improve its position as a tourist destination. World Tourism Organization in Tourism Highlights 2011 reports that despite the occasional issues like Tsunami and earthquakes, there was a 5% growth in world tourism. As a result of these aggressive steps, the percentage of international tourists to Morocco rose by 18.8% between 2008 and 2010. Admittedly, the same trend was visible in the case of Americans too. As Kiesnoski (2008) points out, there was a 30% rise in the number of American tourists to Morocco on an annual basis; and it seems that though traditionally America had been hostile to Morocco, the situation is improving due to a large number of reasons. However, Morocco has to go a long way to become a po tential destination of tourism for Americans. Admittedly, Morocco has relatively good relations with the U.S. from of old. The nation is the oldest friend of America in the Middle East despite its non-NATO status. So, since 1957, the US Government has been working along with the Moroccan authorities to improve the lives of Moroccans. The second point that makes Morocco different from the Middle East nations is the different cuisine and traditions. It happened because Morocco has the relics of Arab, French, Spanish and Portuguese traditions. Probably, as a result of all these, one can see that nation is not as calamitous as its Middle East neighbors are. While other nations were turned upside down by citizens calling for revolution, and as the rulers of those nations retorted with military and weapon resulting in mass killings, Morocco witnessed peaceful agitations which are legally allowed and a peaceful referendum from the King offering limited monarchic power. In the opinion of Co skun (2011), another important point is that unlike other Islamic nations which want to end the rule of monarchs, many of the electorate in Morocco expressed total trust in the King. Thus, according to the Financial Times (2011) report, by adopting a constitutional monarchy like that of Spain or the UK, which is politically open and economically liberal, Morocco stands farther ahead of its Arab companions. The Potential of Morocco as a Tourist Destination Morocco always attracted backpackers for the diversity it offered. The very first element is the cultural tourism it offered. Tourists to Morocco get a chance to experience the various languages, cultures, dresses, and lifestyles (Oxford Business Group, 2007). As infoplease.com reveals, Americans have an affinity towards cultural sites and art galleries and museums. Nearly 30% of tourists from America chose such places in 2004 (International destinations of American tourists, 2004). Admittedly, there are eight UNESCO sites already in Morocco and another 20 sites are already in the consideration of UNESCO. That means traditions and cultures will remain as a matter of attraction in future too (Morocco, n.d). To illustrate, the one who reaches Morocco is perplexed by the large web of medinas. The medinas of Essaouira and Marrakech are examples. Another important factor that attracts tourists to Morocco is fine sandy beaches of Morocco. In other words, the beaches of Morocco are at least as beautiful as those in Europe. Thirdly, the nation also offers deserts, just like Africa. That means the one who wants to enjoy a ride on camel-back through the Saharan desert can do the same in Morocco. These elements are followed by mountains and colorful streets. Thus, it becomes evident that Morocco has everything as it is a perfect combination of various elements which make it a unique destination (Morocco: Department of Tourism,

Friday, November 1, 2019

Leadership Phase 1 individual Project 1 Essay Example | Topics and Well Written Essays - 1000 words

Leadership Phase 1 individual Project 1 - Essay Example Similarly in case of change the situational leader will concentrate on the people or his subjects who cannot adjust themselves to change. According to Ken Blancard the situational leader will analyses the needs of the situation dealt by him and his team. This will be the first step in adopting him and his team to the situation. After analyzing the situation he decides on the style of leadership. This has been applied with different types of managers at different levels. The situational model is simple to understand and can be applied in various environments. Not only to the managers, can the situational model of leadership be applied universally to any person in work and at home? The leadership behavior depends on the strengths of the leader. The strength of the leader decides the direction and the support received by him from his supporters and vice versa. In this manner the style I select is about direction the leader gives to the followers and the support he receives from them. In the direction the training is involved and in the support of the followers, the delegation is involved. This involves problem solving, which can be termed as an important aspect in the course of leadership. The style of leadership decides the development level. As the leadership style depends on the followers it is up to the leader to mould them according to the style. This can increase the development level of the follower by the leader. The leader should show competence, commitment to make the followers increase their development levels according to the styles of the leader. Here the styles are direction and support. The followers must be in a position to support the leader an d this position shall arise due to activities and strength of leader. The direction and support styles will suit the situational leadership because the development levels of the followers are situational and should vary with changes they face. The situational model I chose will be comfortable to me

Wednesday, October 30, 2019

Media Influence Analysis Essay Example | Topics and Well Written Essays - 1500 words

Media Influence Analysis - Essay Example Both males and females see many advertisements on a daily basis, and they try to copy the image that is portrayed to them and try their best to make themselves similar to those individuals whom they find attractive as it is a part of our nature. It is in human nature to look beautiful and presentable in the society; the media certainly set standards of beauty in terms of the latest trend but most importantly it is the person’s own view as to how he looks towards the ads and the advertisers should not be blamed for any falsehood they promote. The idea of beauty and to look beautiful is a perception of one’s mind, which is mainly derived from advertisements. The ads affect the human mind to think about their looks in the society. â€Å"There is nothing more rare, nor more beautiful, than a woman being unapologetically herself; comfortable in her perfect imperfection. To me, that is the true essence of beauty† (Maraboli 112). According to the above-mentioned quote, natural looks are more beautiful and people should feel comfortable about themselves and their looks. On the contrary, in order to look good, they try different things. People change their hairstyles, hair colors, color of eyes to meet their needs. Many of them are worried about their weight as looking slim is considered as part of beauty. People use different techniques to look slim and without proper consultation they start skipping meals to which they refer as dieting. Skipping meals lead to severe disorders such as Anorexia, an eating disorder in which a person refuses to eat because they think they are too fat. Looking slim is a human perception of beauty, which is forced in their minds by ads. There are other things as well which people find attractive, and consider it as part of beauty. These changes in their body are permanent like tattoos and piercing. People have tattoos on

Monday, October 28, 2019

Decentralised Service Provisions: Summary and Evaluation

Decentralised Service Provisions: Summary and Evaluation The value of de-centralised provision of  Public Services Introduction Gordon Brown, likely to become Prime Minister in mid-2007, has been known to consider decentralisation of public services an important factor of local community government (Simon Jenkins 2007). Public services are defined as those goods that are provided for the benefit of the whole community and from which no individual can be excluded. The main question however, is whether these services are more efficiently administered through and decentralised authority and, if so, what size of local organisation is required to achieve these objectives. Efficiency of local public service provision Provision of public services through local authorities in the twentieth century developed because it was not possible for Parliament and its twenty-one ministers to maintain control of these factors (Jones and Stewart 1983, p.10). In recent decades, because of improvement in communication and cost reduction, more responsibility for public services has been decentralised (Doherty and Horne 2002, p.104) because it is seen to be an efficient method. Indeed, Bentham (1973, p.216-20) argues that local and regional levels of government are the only way to ensure that efficient public services can be delivered. Efficiency is measured by two factors, being the perception of the consumers to whom the service is rendered and the cost efficiency of the process. In terms of the consumer, a report conducted by the Lyons inquiry found that the consensus of local communities deemed local authorities to be more efficient suppliers of most public services than central government. For example, as can be seen from graphs 20 and 25 of the report (see figures 1 and 2), the majority felt that local authorities would provide a service more appropriate to local needs, in the latter case relating particularly to the area of local transport. A similar percentage (graph 29) felt that community policing would be managed more effectively and efficiently by local authorities than through a centralised body. The same community response was found with many other areas of public services, including education, with a key element in this efficiency process being measured by the fact that the authority was in a better position to communicate with their local community and understand the local environment. Furthermore, the communities surveyed that local authorities are more appropriate managers of funds than central government and should be able to determine, collect and administer their own revenue, with many of the participants supporting locally raised income taxes or charging for specific services. For example, as can be seen on page 75 of the same report, most were of the opinion that local authorities should set and retain the local business rates, not submit it to central government as at present happens. The summary findings of the Lyons Inquiry (page 2), agreed the above that, in terms of the delivery of public services, local authorities were the most efficient and effective method of ensuring that the needs and requirements of the local community were met. In the past, one of the main criticisms of local authorities was that they had become too bureaucratic and therefore cost inefficient. The levels of employees and other resources used, far exceeded the requirements of the services being provided. Furthermore, the impression was that the organisations were devouring a disproportionate percentage of the funding being raised through rates and grants. This public perception was one of the main reasons for the controversy that surrounded the ill-fated community charge and that has led to concerns over the increasing level of council taxes. Although the Secretary of State for Transport, Local Government and the Regions (2001) suggested that the size of local authorities is not an issue, this is clearly not the case. Whilst it is not possible to identify a set size for a particular local authority, as with any other organisation there is clearly a need to for service provider to ensure that the cost of provision does not result in an unacceptable cost attracting to the consumer of the service. Efficiency equally applies to the structure of the authority as well. One way to ensure that the authority remains resource efficient is to implement quality controls, such as the ISO 9000 standard that in 2002 had been introduced into some departments of approaching a quarter of local authorities throughout the UK (Docherty and Horne 2002, p.148). Furthermore, it is the task of the Audit Commission is to monitor the efficiency of both the services provided and the provider. In the case of the latter, it is incumbent upon the commission to ensure that resources are not wasted. The size of the authority can thus be measured by the ability of the authority to deliver the public services and goods to the members of the community through the efficient use of the appropriate level of resources. Conclusion The members of the public and Lyons are agreed that the local authority is the most efficient method of delivering public services. However, it is important that this service is provided by an organisation that is of an appropriate size, as measured by its own internal efficiencies. References Bentham, J (1973). Bent ham’s Political Thought. Croom Helm. London, UK. Doherty, Tony and Horne, Terry (2002). Managing Public Services: Implementing Change. Routledge. London, UK. Jenkins, Simon (2007). Public services with a heart. The Sunday Times. London, UK Jones, George. and Stewart, John (1983). The Case for Local Government. Allen and Unwin. London, UK. Lyons, Sir Michael (2007). Place-shaping: a shared ambition for the future of local government. Final Report. HMSO. London, UK. Lyons, Sir Michael (2006). Lyons Inquiry – Public Deliberation Events. Retrieved 3 May 2007 from http://www.lyonsinquiry.org.uk/docs/061120-consultation-public.pdf Secretary of State for Transport, Local Governments and the Regions (2001). Strong Local Leadership – Quality Public Services. HMSO. Retrieved 3 May 2007 from http://www.communities.gov.uk/pub/215/StronglocalleadershipQualitypublicservicesDTLR2001PartOne_id1165215.pdf YOTEL: Analysis of Innovation Practices YOTEL: Analysis of Innovation Practices 1.1 YOTEL YOTEL is audaciously described by its founders as a revolutionary new hotel conceptà ¢Ã¢â€š ¬Ã‚ ¦ creating a stir in the hotel industry. The companys concept and execution can be translated into the same entrepreneurial initiative that has been driven many leading organisations in hospitality, tourism and events over the years. Creative entrepreneurs with the vision, courage and knowledge to put their concepts into place dominate the history of tourism. (Middleton et al., 2009). YOTEL was created by YO! Company founder Simon Woodroffe and Gerard Greene, YOTEL current CEO. It is the accommodation brand of the Yo! Company Group founded in 1997 by Simon Woodroffe with the creation of his first brand of restaurants YO! Sushi. The accommodation brand concept was inspired by the capsule hotels in Japan and BA First Class cabins. In 2002, Simon Woodroffe, already interested in the Japanese capsule hotels, was upgraded to a first class sleeper cabin. He decided then to melt luxury airline travel with Japanese capsule hotels and convert them into small but luxurious cabins for implementation at airport locations. Gerard Greene, a former hotel analyst and executive with Hyatt and Marriott hotels, evolved that idea into reality with YOTEL. The concept has the intention to deliver economies of scale within a minimum volume of space and a outstanding and comfortable consumer experience at a relative very competitive price (Middleton et al., 2009) In summer 2007, the company opened a 46-cabin YOTEL in London Gatwick Airport, succeeded by a 32-cabin YOTEL at Heathrow Airport in the winter of the same year. (YOTEL Limited., 2008) YOTEL at Amsterdam Schiphol opened in Summer 2008 and a 669-capsule site will open in New York City in 2011. Since 2005, IFA (International Financial Advisors) Hotels Resorts is the major investor in the company. In 2008, YOTELs CEO acknowledge an affiliation Memorandum of Understanding with ADNH (Abu Dhabi National Hotels) in order to expand YOTEL also in the capital of the United Arab Emirates. Two YOTELs are going to be built in the International Airport and in city centre of Abu Dhabi, and other locations are also under negotiation. (IFA Hotels Resorts, 2007). As Simon Woodroffe comprehend the holy grail of retail today is to constantly and never endingly innovate in order to deliver high luxury without the high cost (YOTEL Limited, 2008). Competitors will unavoidability come to the market with innovations or ameliorations of existing products which will change the basis of competition: for this reason the ability to create, evolve and adapt is indispensable for any business to stay alive. The companys concept as well as the founders values and culture, suggests that the company is potentially innovative. 1.2 Report Structure The present report aim to identify and explore past, current and future innovation practices of YOTEL. Since the organisation was not created long ago it will concentrate mostly on the current and future practices. In particular the structure and content of the report is as follows: Part 2 YOTEL Current Innovation Practices. This first part will evaluate YOTELs existing innovation practices and how YOTEL shows signs of innovation in its sector. Evidence of how it appears to be innovative is supported by innovation theory. Part 3 YOTEL Future Innovation Practices. This part will appraise which innovations YOTEL might create and adopt in order to meet its future strategic needs. Propositions for possible ameliorations for the organisations are made here. This section will therefore consider YOTEL objectives, as well as New Product Development theories and WWW innovations in order to make appropriate and logical recommendations for the company. Part 4 Impacts of proposed Innovation upon YOTELs performance. This forth part is where the potential impacts of the recommendations made are considered. Advises and information about the consequences of the changes proposed are given for the attention of YOTELs management team. Part 5 Summary and Conclusions. This final part contains a brief summary of the report, as well as a conclusion based on the arguments presented. 2. YOTEL Current Innovation Practices Innovation is the act of creating a new product or process. This includes invention as well as the work required to bring an idea or concept into final form. An innovation may have various degrees of newness, from very little to highly discontinuous, but that must include at least some degree of newness to the market, not just to the firm (Crawford, 1994, pg. 472). As Crawfords definition suggests, innovation is a complex process which involves organisations effective management of activities such as idea generation, technology development and commercial exploitation. Schumpeter (1934) was among the first economists to recognize the importance of innovation for organisations to obtain long-term economic growth. His evolutionary theory has seen how companies success in the past, present and future lies in their capability to obtain and employ knowledge and apply this to the development of new products. Figure 1.1 Interactive model of innovation Source: Trott, 2008 adapted from B. Rothwell and W. Zegvelt (1985) Reindustrialisation and Technology, Longman, London. Overall innovation is a complex and continuous process which consists in transferring knowledge from different communication paths. These paths include external and internal linkages. In order for innovation to occur, there must be an interaction between the marketplace/customers needs, the latest sciences and technology advances in society and the organisations capabilities. Organisations able to manage this process will have successful innovation practices. In its past three years of life, YOTEL has demonstrate a good capability on managing the innovation process. It has been able to do so, using different types of innovation. As Trott (2008, pg.16) explain, there are seven different typologies of innovation: product, process, organisational, management, production, marketing and service innovation. 2.1 YOTEL Product Innovations 2.2 YOTEL Commercial/Marketing Innovations 2.3 YOTEL Service Innovations This part of the report will evaluate in which of these types of innovation YOTEL gives evidence of being innovative. YOTEL introduced in the hospitality market a new revolutionary concept inspired by the capsule hotels in Japan and BA First Class cabins: guest rooms, which are compact in size and incorporate multi-functional sofa beds and fold out study desks. The cabins have a design feature that means the windows are internal rather than external and through effective reflective lightening look out into corridors. YOTEL product innovation consists in a hotel which needs relatively small volume of space within airports. The type of hotel the company has introduces, was completely innovative in its market. Even if capsule hotels already existed in Japan, YOTEL has been the first hotel located inside a UK airport terminal. Moreover YOTEL differentiates itself from Japanese capsule hotels, sicne it is more luxurious and offers a wider range of comforts. Its rooms are larger than those in capsule hotels but are very small relative to traditional hotel rooms. The positive advance about YOTEL concept, is that it needs basic requirement. A YOTEL does not require space for parking, access on roads which other normal hotel do require. Moreover all the basic requirements for heating, lightening, water and lavatory provision are already immediately available at airports. But YOTEL is not innovative just in the product its offering, but also in its services. stylish yet affordable rooms. The aim of YOTEL is to provide a flexible and convenient business class hotel experience at affordable prices. The company aim therefore to combine luxurious and modern with affordable prices. This is an innovative practice since most of the hotels whicha re perceived as luxurious and modern are usually also very expensive. Moreover YOTEL does not combine luxurious with low prices, but also with small romm environment. The company referes in fact to his rooms with the world cabins. The idea was inspired by 1st class airlines cabins. Which category Lovelock, how would you classify Yotel product? What degree of risk with this NPD>? LUXURY AT LOW COST: magical formula Shower and Nap Combo: At London Heathrow, London Gatwick, and Amsterdam Schiphol, Yotel cabins can be rented in four-hour blocks. (No, its not that kind of hotel.) The podlike rooms (from $40/4 hr.) are tiny but comfy, with private baths and storage units. A virtuos circle of innovation (Trott, 2008: 96-98) (Categories of new products, link with innovation practices of YOTEL) [2] Room sizes are Premium (double), Twin (2 large singles, bunk style) and Standard (large single). Each features en suite bathrooms, flat screen televisions, free Wi-Fi, and 24 hour room service.[3] In his study of The Economic of Industrial Innovation, Christopher Freeman (1982) wrote that à ¢Ã¢â€š ¬Ã‚ ¦not to innovate is to die. Adaption and change are essential for companies in order to survive. Competitors will unavoidability come to the market with an innovation that changes the basis of competition: for this reason the ability to create, evolve and adapt is indispensable for any business to stay alive. The big dilemma of doing this within an organisation stays in the fact that innovating demands stability in order to be carried out efficiently and flexibility in order to create opportunities for creative thinking. Managing the tension between the need for creativity in a loose and flexible environment and the need for efficiency in a stable and controlled environment is therefore very important for organisations (Trott, 2008). Organisations have also to manage uncertainty and know how to respond to internal and external events, some of which cannot be controlled. Some examples of external challenges facing organisation in the innovation process are customer demands, new purchasing models, falling prices, early supply involvement, collaborative ventures, customer-supplier value chain and post release improvements (Ahmed and Shepherd, 2010, pg. 474). Anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need is considered as a product. (Find another definition of PRODUCT) Yotel products, as any hospitality, events and tourism products, are service products delivering intangible experiences. Hospitality products are very diverse and customers are involved in the production process. Since people are part of the product process, these kinds of products are harder to evaluate. (Write about Scope of Hospitality products Hospitality Business Development) A new product is A good, service or idea that is perceived by some potential customers as new (Kotler et al., 2004, p.215). In simple terms innovation refers to any good, service or idea that is perceived by someone as novel or new (Kotler et al., 2002, p.215). A new product is a product being introduced to the market for the first time as a result of invention, innovation or improvement ( Keegan et al., 1995, p.418) (Change this definition) YOTEL CASE STUDIES http://unicenta.net/casestudy_yotel.aspx http://www.computing.co.uk/ctg/feature/1843555/case-study-yotel http://www.lorientuk.com/case-studies/yotel-london/ http://images.businessweek.com/ss/09/07/0720_budget_lodging/15.htm